Direct Mail Marketing in Santa Barbara, CA
It May Be "Old School", But Direct Mail Still Works
The explosion of digital communications has created an environment of chaos when it comes reaching current or potential customers; email, text, Twitter, Instagram, Facebook, etc. It seems like every time you turn around, there is a new way to contact someone electronically.
Unfortunately, people are (more and more) likely to ignore your message simply because there is too much, and it’s easy to “delete”.
Direct Mail Marketing has been around as long as the mail, so many people view it as “old school”, but the fact is, direct mail is making a major comeback as a marketing and communications tool because it is not electronic. The US Postal Service goes by or delivers to every address in the US six days/week, so they are able to deliver marketing materials efficiently and effectively to virtually everyone in the country.
We understand how to use direct mail to your best advantage for marketing and messaging while keeping a tight grip on your budget.